What is digital marketing and why it is important for modern businesses?

 Digital marketing is the use of the internet and electronic devices to promote products or services.

Here's a simple way to understand it:

Imagine you have a shop. In the past, you might have used posters, newspapers, or TV ads to let people know about it. But today, most people are on their phones, laptops, or tablets. So instead, you advertise online — that's digital marketing.

In short:

Digital marketing = promoting your business using the internet and digital tools

Why is it important?

• Reach more people where they already are online.

• Cost-effective compared to traditional advertising.

• You can target specific audiences, like people of a certain age or location.

• You can track results easily .

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